Introducing Graham Beck’s Ultra Brut – the same superbly elegant Zero Dosage Cap Classique with a distinctive new name

Graham Beck is delighted to share some exciting news regarding the imminent re-launch of one of their most highly acclaimed and consistently popular premium Cap Classiques - Brut Zero has undergone a re-naming process and will henceforth be known as Ultra Brut.

This decision has been driven by meticulous and cutting-edge market research. The increased supply of non- and low alcoholic beverages referencing the term Zero has led to more and more consumers (and even the trade) misinterpreting Brut Zero as a non-alcoholic product. This has persuaded the Graham Beck team to introduce an appealing new name to better communicate the fundamentals of this remarkably complex and fascinating style of sparkling wine.

“After careful consideration we have decided on Ultra Brut as the most suitable name. It is straightforward, easy to understand, needs no explanation and will eliminate the risk of any confusion,” explains Graham Beck Cellar Master Pieter Ferreira. The new name will be implemented with the launch of the 2015 vintage.

The intrinsics of this extraordinary Cap Classique will however not be altered in any way. The label design will remain as is, with only the name changing in order to maintain momentum and to retain brand recognition.

This award winning, delectably different and more natural bubbly dispenses with the traditional practice of using additional sugar in the dosage.

The absence of sugar in the dosage allows the intrinsic qualities of the wine and its terroir to shine through more clearly -  this brut nature style of Cap Classique is pure and honest and a true testimony of fundamental quality.

Ultra-dry, crisp and refreshing, the Ultra Brut is the quintessence of the Graham Beck style. This Cap Classique opens up with a lively bouquet of lemon zest and brioche notes. The rich, complex palate is perfectly balanced by fresh acidity and an exceptionally refined mousse - a benchmark of the 2015 vintage.

This unique style of sparkling wine can only be crafted in exceptional vintages from the best quality fruit and the purest cuvée juice, thus it is only available in limited quantities.

The Graham Beck Ultra Brut joins the ranks of the very few zero dosage wines. It is a category gaining in popularity amongst chefs, sommeliers, fashionistas and food enthusiasts and due to its ultra-dry characteristics this style of bubbly will find many fans amongst the health conscious.

This ultra thrilling new development further enhances Graham Beck’s reputation as a pioneer, constantly on the forefront of international trends in the enthralling world of sparkling wine. Let’s raise a glass to innovation, ingenuity and the endless pursuit of the perfect bubble, as we take the time to Celebrate What Matters.

Graham Beck Ultra Brut 2015 will be released in April and will be available from the cellar door at R370 incl VAT per bottle.  For more information or online purchases, visit www.grahambeck.com or join the conversation by following @GrahamBeckBubbly on Facebook and Instagram.

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